The Four Steps to the Epiphany: Successful Strategies for Startups That Win

The Four Steps to the Epiphany: Successful Strategies for Startups That Win

The essential book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan. Step-by-step strategy of how to successfully organize sales, marketing and business development for a new product or company. The book offers insight into what makes some startups successful and leaves others selling off their furniture. Packed with concrete examples, the book will leave you with new skills to organize sales, marketing and your business for success.

Title:The Four Steps to the Epiphany: Successful Strategies for Startups That Win
Edition Language:English
ISBN:9780976470700
Format Type:

    The Four Steps to the Epiphany: Successful Strategies for Startups That Win Reviews

  • Herve

    Although I had mentioned him in previous posts such as The Art of Selling and his Views on Entrepreneurship, I had never read Steve Blank’s until now. I just finished reading The Four Steps to the E...

  • Brian

    (4.0) Good stuff, helpful resource, especially for enterprise software* "Customer Development" should be the focus, rather than blind execution of product development** You've got a product vision, so...

  • Eric Smith

    I am torn between giving this book five stars and giving it two - it's an incredibly useful book to me personally and I wish I'd read it years ago, but at the same time it is turgidly written, complex...

  • Jan Sprer

    This book was simply excellent! It helps to realistically identify the step that the startup is currently in and to take appropriate action.Here are my key take-aways:Customer Discovery-A startup's go...

  • Priya Rainelle

    This is an amazing text(book) for anyone building a business that they want to grow into a profitable company - small or large. While geared toward tech start ups, the strategies Blank discusses are c...

  • Sahar Hawamdeh

    Great book! I recommend it to everyone starting a new business or working on getting their product out in the market. It proposes a customer-centered rather than a product-centered approach, one I tru...

  • Jeff

    A must-read if you're going to start an organization or business. Some takeaways: * In the early stages of start-up, focusing on 'execution' will put you out of business. Instead, you need a 'learning...

  • Marwan

    provides fresh approach on how to find your customer through the customer development process. it is a good read with the lean startup....

  • Nguyn ng? ng?

    should be read with the lean starup at the same time....

  • Atif Rahman

    The core gist of the Customer Development process parallel to a typical product development process is the core message and is very well articulated. Perhaps an article expanded into a book with a few...