Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard

Why is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.

In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is so hard, and how we can overcome our resistance and make change happen. The Heaths liken the human mind to two distinct entities — the animal mind, or what psychologist Jonathan Haidt calls the elephant, and the logical brain, which Haidt describes as the rider. The elephant is instinctive; it acts on emotion. It likes gorging on Oreos and sleeping in. And it loves routines — doing things the same old way, every day.

The rider is the planner and thinker. The rider obsesses about the future. He or she wants to stop eating junk food and stop hitting the snooze button. But it’s hard, because when the rider and elephant disagree on where to go, the rider usually loses. And that describes the essential tension between our primitive emotional brain and our high intellect, and helps to explain why changing how we behave is so difficult. The secret to making a switch is understanding this odd couple relationship. Direct the Rider. Motivate the Elephant. Shape the Path.

Throughout Switch, Chip and Dan Heath illustrate and explain situations in which sweeping change was adopted, from a university researcher who ended the cycle of child abuse in a group of families, to an entrepreneur who turned his skeptical employees into customer service zealots and saved his company.

In the tradition of Made to Stick, Blink, and Outliers, Switch is filled with engaging and entertaining stories of how companies and individuals have brought about and sustained significant change. An indispensable guide to making change happen, it is certain to become a classic.

Title:Switch: How to Change Things When Change Is Hard
Edition Language:English
ISBN:9780385528757
Format Type:

    Switch: How to Change Things When Change Is Hard Reviews

  • Kerrilee

    I'll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go. In the meantime, though, my brain just won't stop incorporating elements fr...

  • Trevor

    I really quite enjoyed this book. It was one of those books that had me talking to people about it before I finish reading it. In fact, if any of my M Teach friends are reading this – you probably w...

  • Amir Tesla

    Recommended to: Anyone who desires the capability to spark massive, lasting and effective "CHANGE", from individual and family up to organizational and even nation-wide levelsI know, it's cool :DAbout...

  • Reid

    I understand the perspective of the haters: this book is broad and over-simplifies a really complex topic. I understand, haters, but I don't agree. I love the Heaths' writing precisely because they ke...

  • 7jane

    This is a book that's best read after you have read 1-3ish good self-help books (say, Baumeister's "Willpower", Duhigg's "The Power Of Habit" and Keller's "The One Thing" for example), and yet feel yo...

  • Taka

    Another must read from the Heath Brothers-This is another invaluable book packed with extremely useful information. True to the theme of their earlier book, they help make all the concepts stick by ha...

  • Stephen

    This is an excellent book on how to enact change and the mechanics behind that. I strongly recommend this book to anyone who wants to change something in their personal life or within their working en...

  • Deb (Readerbuzz) Nance

    Let me sum this book up: To change behavior, you must do three things. One, you must change the person’s behavior. Two and three, you must change the person’s hearts and minds. The authors use the...

  • Kerry

    This is an excellent (and timely, considering all the New Year resolutions) book! If you want to save time, you can just read the first and last chapters, as those in the middle are just examples (cas...

  • Rachael

    EMOTIONAL SELF=ELEPHANT- It wants things now, easy, It is usually the "emotional self" that usually causes us to fail, because it usually doesn't want to make the short term sacrifices for long term p...