Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


Eyal provides readers with:


• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Title:Hooked: How to Build Habit-Forming Products
Edition Language:English
ISBN:9781591847786
Format Type:

    Hooked: How to Build Habit-Forming Products Reviews

  • Ted

    Update: I ended up publishing a longer version of this - with a discussion of the trend towards more addictive technology in the tech industry more broadly - on the Huffington Post. It covers a lot of...

  • Otis Chandler

    Extremely valuable book for anyone building products designed to engage people frequently. Given that I think daily about how to make Goodreads better and more engaging for people, this was a useful b...

  • AnneMarie

    There is buzz about this book in the SF tech scene. After reading it, I know why!It's well researched. It's interesting. And it's thought-provoking. Nir Eyar masterfully weaves his insights of technol...

  • Anca

    This book was a huge disappointment. It is full of speculation and misleading 'information'. It has a very big fluff to substance ratio and the little substance it does present is deprived of all nuan...

  • WhatIReallyRead

    This book is great. It has a very clear structure, all information is relevant and to the point. It's pretty short, easy to read, but provides a comprehensive view on the topic.What I loved the most w...

  • Ryan Hoover

    I've been an avid read of Nir Eyal's blog (nirandfar.com) for over a year. When he asked if I wanted to work on the book with him, I immediately jumped on the opportunity. I have learned an incredible...

  • Joe Soltzberg

    Hooked is an excellent (short) book on the use of psychology in product design. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as...

  • Suzanne

    Excellent, well-written book. I've been reading Nir's blog for a while now so was already a fan. Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in ...

  • Brian

    (4.5) Really good stuff, actually actionableIn particular, I like the directives at the end of each chapter driving you to think about your own product, how you can use the Hooked principles to improv...

  • Elisa

    I decided to read this book, because I am a long-time follower of the author's blog. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book wr...