Wikinomics: How Mass Collaboration Changes Everything

Wikinomics: How Mass Collaboration Changes Everything

In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center— has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Title:Wikinomics: How Mass Collaboration Changes Everything
Edition Language:English
ISBN:9781591841388
Format Type:

    Wikinomics: How Mass Collaboration Changes Everything Reviews

  • Scott

    Before I begin my thoughts on this book, I should announce that I am openly hostile to several of the notions mentioned in the book, and therefore went into it with a skeptical mind. The book did litt...

  • Supratim

    Review to come soon! ...

  • Ben Babcock

    Full disclosure: I received this book for free, though it was on my to-read list already.I first heard about Don Tapscott on CBC's Spark, where Nora Young interviewed him about the Net Generation and ...

  • Kathrynn

    Found this to be an excellent book, very well written (enjoyed the humor), full of insights to enlighten This Reader on how the world is continually evolving and how companies that "need" to remain in...

  • Lou Yonke

    This is another one of those books that criticizes every old business practice of the past and hails everything young and new. To me, it actually reeks of socialism. While I understand author Don Taps...

  • Patrick Peterson

    The book began with far too many grandiose and sometimes ridiculous statements about "collaboration" and "openness" or "open systems." One of the most obnoxious is that the authors think that collabor...

  • Blog on Books

    There’s been lots of talk about crowd-sourcing in recent years, spurred by both the widespread use of the internet as a collaboration tool as well as specific destination sites like the top-of-mind ...

  • Josh Steimle

    Probably more groundbreaking when it was published than it is today, when it reads a bit more like a stroll down memory lane. But an interesting read nonetheless, and not just to see if its prediction...

  • Anirudh

    Interesting book. Remarkable that the book was written in 2006, has proven to be mostly accurate. Still felt they were a bit too bullish on the whole crowdsourcing idea....

  • Douglas Wangombe

    Assignment Module-6: Book Chat.Book title: WIKINOMICS. How Mass Collaboration Changes EverythingAuthor: Don Tapscott and Anthony D. Williams The book, “WIKINOMICS: How Mass Collaboration Changes Eve...